HOW WOMEN CAN DRESS TO STAY WARM WHEN IT’S ICE-COLD

By Ikshit Pande

HOW WOMEN CAN DRESS TO STAY WARM WHEN IT’S ICE-COLD

A handknit oversized pullover with contrast color scheme and two extra sleeves on the sides for knot-up styling, this sweater is the classic example of QUOD's passionate point of view towards sustainability.

One that is not just environmental but social as well. Borrowing memories from founder's childhood, when his mother would hand-knit sweaters for him in various colors and patterns, this sweater continues the dream and fulfills the passion of locally sourcing and hand-knitting QUOD knitwear in the foothills of himalayas by womenfolk who often find it difficult to do any other job while simultaneously taking care of their homes (which is considered to be their first and foremost duty).

 

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With traditional knitting hands, QUOD trains these women to learn new patterns and fits and become comfortable with new ideas. Like this sweater that they had never imagined but delights them immensely (and scares them a little too—"It's too much work"). And us too, the team at QUOD. The contrast color scheme suits the brand values well, so does the versatile, oversized aesthetic.

FULL STORY:FORBES

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