NEW LABEL QUOD BRINGS TOGETHER HYPER-FEMININE STYLES WITH A REBELLIOUS EDGE

QUOD beautifully exemplifies its founder’s infectious creative energy. In a conversation with ELLE, the 32-year-old designer talks about his influences and the creative process.

By Ikshit Pande

NEW LABEL QUOD BRINGS TOGETHER HYPER-FEMININE STYLES WITH A REBELLIOUS EDGE

Founded in 2019, QUOD takes inspiration from the Latin phrase ‘thus it has been demonstrated’. The label is an amalgamation of experimental tailoring and modern elegance coming together in timeless styles. Founded by New York-based Ikshit Pande, QUOD beautifully exemplifies its founder’s infectious creative energy. In a conversation with ELLE, the 32-year-old designer talks about his influences and the creative process.

The beauty of the label lies in its ability to be contemporary and practical, but also sumptuous and effortless. The designs are inspired by many contrasting elements like street style-meets couture-sensibility, tailored cuts with diaphanous fabrics along with cultural influences from both New York and New Delhi. “Borrowing from the past, but staying deftly relevant today, QUOD is about playing with the essence of things, finding new meanings and transforming them,” says Pande.

FULL STORY:ELLE