QUOD'S WONDERLAND SERIES IS UNCONFINED, BOLD & INDIVIDUALISTIC

“Shot by Varun Sikka, the QUOD in Wonderland series of images set out to unpack all that the QUOD brand embodies.

By Ikshit Pande

QUOD'S WONDERLAND SERIES IS UNCONFINED, BOLD & INDIVIDUALISTIC

“Shot by Varun Sikka, the QUOD in Wonderland series of images set out to unpack all that the QUOD brand embodies. With a special focus on expressing one’s individuality, what is deeper than flesh and bones and residing inside is exhibited in all its uninhibited glory. As if the persona has turned inside-out and the world around has transformed according to such a vision.”

The series comes across as one with a deep intention to represent the universality of uniqueness. Each of our preferred forms of expression contributes to our identity, and outerwear has a lot to do with this. Providing the individual with a vehicle to carry aspects of our preferences, moods, and cultural influences, fashion and QUOD’s range specifically, holds importance.

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