"GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE."

Helping brands, institutions, and cultural platforms find their core—and express it with clarity, beauty, and depth.

"GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE."

Cultural Image
Brand Strategy
& Identity

right-arrow Created with Sketch. Naming positioning, messaging, and foundational brand playbooks.

Design Direction
& Visual Systems

right-arrow Created with Sketch. Logo systems, color palettes, moodboards, visual references, and toolkits.

Cultural & Creative
Advisory

right-arrow Created with Sketch. Theme development, storytelling, frameworks and identity cohesion

Content & Campaign
Strategy

right-arrow Created with Sketch. Creative ideation, pitch decks, direction guides, and rollout planning.

Workshops & Visual Mentorship

right-arrow Created with Sketch. Custom sessions, long-term mentorships, and immersive workshops.

Brand Strategy & Identity

right-arrow Created with Sketch. Naming positioning, messaging, and foundational brand playbooks.

Design Direction & Visual Systems

right-arrow Created with Sketch. Logo systems, color palettes, moodboards, visual references, and toolkits.

Cultural & Creative Advisory

right-arrow Created with Sketch. Theme development, storytelling, frameworks and identity cohesion

Content & Campaign Strategy

right-arrow Created with Sketch. Creative ideation, pitch decks, direction guides, and rollout planning.

Workshops & Visual Mentorship

right-arrow Created with Sketch. Custom sessions, long-term mentorships, and immersive workshops.

THIS IS STRATEGY FOR THOSE WHO CARE HOW IT FEELS.

QUOD Strategy is the consulting arm of Ikshit Pande—designer, creative director, artist, curator, and brand strategist—created to help ideas find form, stories find structure, and brands find their truth.

With over 15 years of experience across fashion, advertising, and cultural strategy, our work sits at the intersection of purpose and aesthetics. We partner with individuals, collectives, and institutions that are building with intent—offering clarity, direction, and creative confidence.

SELECTED PROJECTS

THE HIMALAYAN KNOT
A heritage textiles program that brings together Himalayan communities, conservation specialists, craftspeople and artisans, fashion designers, and creative practitioners to conserve pastoral lands, safeguard the living heritage, and preserve local livelihoods.
Heritage Image
Royal Enfield’s Himalayas Image Royal Enfield’s Himalayas Image

JOURNEYING ACROSS THE HIMALAYAS

A first-of-its-kind multidisciplinary festival that celebrates the stories of and from the iconic Himalayas region bringing together contributors, partners, creative practitioners, and communities for an ode to Royal Enfield’s spiritual home- The Himalayas.

-Curation + Creative DirectionFestival 2024 After-Movie

Royal Enfield’s Himalayas Image

ROYAL ENFIED’S ANNUAL SUSTAINABILITY JOURNAL

A publication that highlights a collection of stories of and from Royal Enfield’s spiritual home -the Himalayas. The journal reflects Enfield’s continued efforts and commitment to building resilience and working closely with local communities in the Indian Himalayan region.

-Creative DirectionIssue 2023-24

Royal Enfield’s Himalayas Image

We work with a small number of clients each season, by design. Whether you’re building something new, or evolving what already exists—let’s talk.
Write to us: strategy@quodnewyork.com